Customers want to make their own decisions... whether it involve personal healthcare (think vaccines) or technology.

Mozilla sends Microsoft a no thank you letter for Windows 10
Your update policy is bad
By Dave Neal | The Inquirer
Fri Jul 31 2015
http://bit.ly/1JBDs0A

[snip]

CHRIS BEARD, Mozilla's fur-free CEO, has sent Microsoft's Satya Nadella an open letter in which he criticises his peer for Windows 10 and the decision to automatically update systems.

Beard told Nadella that Microsoft's move to take control over such measures is not one that he could support.

He said that it sends technology backwards, which must be the equivalent of a ‘your mum' insult for the million dollar technology industry CEO community.

Beard reminded Nadella that a previous attempt to get Microsoft to follow the advice of a market-disrupting rival fell on deaf ears, which is why Mozilla is repeating its warning.

"I am writing to you about a very disturbing aspect of Windows 10. Specifically, that the update experience appears to have been designed to throw away the choice your customers have made about the internet experience they want, and replace it with the internet experience Microsoft wants them to have," he said.