Veritone gave us a demonstration of Track in which it analyzed people in footage from different environments, ranging from the January 6 riots to subway stations. You can use it to find people by specifying body size, gender, hair color and style, shoes, clothing, and various accessories. The tool can then assemble timelines, tracking a person across different locations and video feeds. It can be accessed through Amazon and Microsoft cloud platforms.

In an interview, Steelberg said that the number of attributes Track uses to identify people will continue to grow. When asked if Track differentiates on the basis of skin tone, a company spokesperson said it’s one of the attributes the algorithm uses to tell people apart but that the software does not currently allow users to search for people by skin color. Track currently operates only on recorded video, but Steelberg claims the company is less than a year from being able to run it on live video feeds.

Agencies using Track can add footage from police body cameras, drones, public videos on YouTube, or so-called citizen upload footage (from Ring cameras or cell phones, for example) in response to police requests.

“We like to call this our Jason Bourne app,” Steelberg says. He expects the technology to come under scrutiny in court cases but says, “I hope we’re exonerating people as much as we’re helping police find the bad guys.” The public sector currently accounts for only 6% of Veritone’s business (most of its clients are media and entertainment companies), but the company says that’s its fastest-growing market, with clients in places including California, Washington, Colorado, New Jersey, and Illinois.