I hate, loath, and detest commercials during movies, or TV shows.

Basically, Amazon is making you 'PAY' to watch commercials. You can do this, for free, on Tubi TV, and LG TV channels. Unless you want to fork out for 'premium'..

Lynda

Amazon will start placing advertisements in its movies and TV shows — unless customers are willing to pay more each month. What's driving the change at Amazon and other platforms?

If you subscribe to Amazon Video, you might have noticed a lump of coal in your inbox recently - a notice that movies and TV shows on Prime Video are getting ads starting January 29. Amazon began talking about a change like this earlier in the year. It eliminates the platform's long-standing commercial-free policy for streaming video, something many customers have grown very accustomed to. Here to tell us more about what's driving the change and what it means for streamers is NPR TV critic Eric Deggans. Eric, I stream, I'm sure you stream - most of us stream.
What does this mean for us?

ERIC DEGGANS, BYLINE: Well, of course, Amazon's not the first streamer to place ads in their content library. But when some other streaming services, like Netflix, wanted to feature ads inside their programming, they created a cheaper membership. Amazon is basically converting everyone who has Amazon Prime, which includes services beyond streaming, into an ad-supported streaming membership. So if you do nothing, then on January 29, you'll begin to see what they're calling limited advertisements in movies and films. They say that there will be fewer ads than on most broadcast cable TV or other streaming services.

Can I opt out of these ads?

DEGGANS: Well, to keep your commercial-free experience, you have to sign up for a different tier and pay an extra $2.99 per month. Now, if you've got a current Amazon Prime membership, you're already paying about $15 per month or $139 if you pay a lump sum annually. Now, there's some people who'd pay just for access to Prime Video streaming alone, that's about $9 a month, and they still have to pay that extra $2.99 to avoid commercials.

More:

https://www.npr.org/2023/12/29/1222096321/prime-video-movies-and-tv-shows-will-include-ads-starting-jan-29