By Tyler Durden

NewsGuard, a company which claims to rate media outlets’ level of ‘trustworthiness’ and therefore has a meaningful influence over ad revenue, has been sued along with the Biden administration by Consortium News, which also named the Pentagon’s Cyber Command for “contracting with NewsGuard to identify, report and abridge the speech of American media organizations that dissent from U.S. official positions on foreign policy.”

According to the complaint, NewsGuard is “acting jointly or in concert with the United States to coerce news organizations to alter viewpoints” regarding Ukraine, Russia and Syria, and has impsed a form of “censorship and repression of views” that diverge from US policies and those of its allies, the complaint says.

Consortium also notes that NewsGuard has branded the entirety of Consortium News’ 20,000+ articles as ‘unreliable’ based on just six examples they took issue with (which is the exact same thing they do with ZeroHedge and other independent media).

NewsGuard uses its software to tag targeted news sites, including all 20,000+ Consortium News articles an videos published since 1995, with warnings to “proceed with caution,” telling NewsGuard subscribers that Consortium News produces “disinformation,” “false content” and is an “anti-U.S.” media organization, even though NewsGuard only took issue with a total of six CN articles and none of its videos.

The complaint seeks a permanent injunction declaring the joint program unconstitutional; barring the government and NewsGuard from continuing such practices and more than $13 million in damages for defamation and civil rights violations. –Consortium News

Last week former Trump administration official Mike Benz noted on X that Wikipedia co-founder Jimmy Wales is an adviser to NewsGuard, and that the nanny organization was “knee deep in a plot to get [governments] to bankrupt alternative news. NewsGuard worked [with the] EU on new disinformation code. Its biz model has ‘disinformation compliance’ services [with the] censorship laws it promotes.”

In another X thread, Elon Musk called Newsguard a “scam” after they gave political commentator Tim Pool a strike “because we ran 5 stories out of nearly 5,000 that quoted [former President Donald] Trump.”

Co-CEOs Steven Brill and Gordon Crovitz claim it is the “librarian for the internet.” Set up specifically to rate online journalistic integrity, Brill states NewsGuard provides services that “explain to people something about the reliability and trustworthiness and background of those who are feeding them the news.” Eric Effron is the organization’s Editorial Director.

Brill is a Yale graduate and lawyer who has authored multiple best-selling books and was, among other things, CEO of Verified Identity Pass, Inc., the first U.S. biometric Voluntary Credentialing Program that went bankrupt in 2009. It was the parent company of CLEAR which went back online in 2010 and then went public in 2021.

According to MintPressNews, “Crovitz held a number of positions at Dow Jones and the Wall Street Journal, eventually becoming executive vice president of the former and the publisher of the latter before both were sold to Rupert Murdoch’s News Corp in 2007. He is also a board member of Business Insider, which has received over $30 million from Washington Post owner Jeff Bezos in recent years.”

Crovitz’s alliances might account for the organization’s favorable 100 ratings for WSJ and the Washington Post. He is also a contributor “to books published by the American Enterprise Institute and Heritage Foundation,” which are also favorably rated by NewsGuard.

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NewsGuard’s directors, advisors, and investors are an interesting cast of characters. One of the investors, Publicis Groupe, is “the third largest communications group in the world.” Publicic allegedly has “shadowy ties to Saudi Arabia.” Pfizer and Bayer/Monsanto are two of its top clients. Ironically, many of the advisors/directors are former U.S. government officials, entertainment moguls, and journalists “associated with agencies known for producing false news.”

Among the advisors is Michael Hayden, former Director of the NSA and CIA, who was “the architect of George W. Bush’s secret domestic spying program.” Tom Ridge was the first Office of Homeland Security Director following 9/11. Richard Stengel “is a former senior official in Obama’s state department who once described his role as being that of ‘chief propagandist.‘”