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How the virus is impacting the advertising business as sports TV viewing evaporates, events are cancelled, and consumers stop spending

Posted By: RumorMail
Date: Tuesday, 28-Apr-2020 23:42:06
www.rumormill.news/145687

The advertising business has been upended by the coronavirus, along with other sectors of the global economy. Advertisers have hit the breaks in spending as sales plummet, audiences for live sports have fallen, and layoffs rip through media and advertising agencies.

Amazon experts and sellers say that brands that sell essential goods are advertising more on the e-commerce platform while brands that sell discretionary items like clothing are struggling for sales.

The number of major cancelled sporting events continues to grow, causing a headache for TV networks who are betting big on live sports for ad revenue and advertisers who have to find those audiences elsewhere. According to ad-buying agency Magna Global, the networks that were planned to air live sports can expect to take a drastic viewership hit.

The pandemic has stirred up debate about advertisers' practice of avoiding hard news, which is making it hard for news publishers to monetize big readership gains. Meanwhile, investors offer advice for media companies on how to make it through the downturn.

https://www.businessinsider.com/breakdown-of-coronavirus-impact-on-advertising-industry-2020-3

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  • How the virus is impacting the advertising business as sports TV viewing evaporates, events are cancelled, and consumers stop spending
    RumorMail -- Tuesday, 28-Apr-2020 23:42:06

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