Posted by: Donn Marten
On this less than festive Super Bowl Sunday, it could be that the biggest football game of the year will take a ratings hit that would have been unthinkable in past years.
By the time that either the New England Patriots or Philadelphia Eagles will be awarded the Vince Lombardi Trophy at around 10 pm ET, the door will finally close on a tumultuous and rotten season during which the NFL chose the wrong side in a controversial social battle.
NFL Commissioner Roger Goodell may have gotten his $40 million a year contract extension thanks to greedy and gullible owners but its hard to see how the league that he heads up hasn’t undergone permanent and irreparable damage by siding with malcontents with racial grievances.
Ratings have fallen throughout the year which is largely attributable to the disrespect shown to the flag, veterans and the military by pampered and privileged multimillionaires who chose the wrong place to protest. By kneeling, fist-thrusting or sitting on their asses during the national anthem, a small number of SJW militants successfully hijacked the league and alienated millions.
This week it was reported that according to a recent poll, 16 percent of fans planned on just saying no to this year’s pageant of wretched excess gussied up as a championship game and yet another survey has even worse news for Goodell, owners, and sponsors.
The NFL is the THIRD most hated company in America, surpassed only by the credit reporting giant Equifax and Fox (which televises NFL games) in what should be a sign that fans aren’t just going to forgive and forget come next year.
These are America's 20 most hated companies https://t.co/azHe1lhmvN pic.twitter.com/kRNKrj8VPn
— CBS News (@CBSNews) February 4, 2018
According to 24/7 Wall Street “America’s Most Hated Companies”:
A company can live or die by its reputation. Year after year, the vast majority of familiar companies and brands maintain — or build — their bond with the American consumer by offering dependable products and services and by cultivating a clean image.
Maintaining the public’s confidence is not a foregone conclusion. A single misstep — such as a price hike or tone-deaf tweet — can be enough to keep corporate public relations departments scrambling.
In other cases, corporate blunders rise above the threshold of an honest mistake. Public perceptions of an internal scandal, a toxic work environment, lax security, or unethical business practices can be enough to garner disdain from a large segment of American consumers — and in recent months there was no shortage of such revelations in the business world.
Reviewing a range of information, including major news events from the last year, customer survey results from the American Customer Satisfaction Index, employee reviews on Glassdoor, as well as our own annual customer satisfaction survey, 24/7 Wall St. identified America’s most hated companies.
Number Three: NFL
Despite growing concerns and evidence, it has taken the NFL more than two decades to finally acknowledge the link between head injuries and their long-term effects — and to initiate concussion protocol policy. The NFL’s conduct in this matter has garnered significant criticism from the American public. The growing politicization during games this season gave even more Americans a reason to dislike the organization. President Donald Trump tweeted in September 2017 that the league should fire or suspend players who kneel during the national anthem — a trend that started in 2016 by now unsigned quarterback Colin Kaepernick to raise awareness of racial inequality in the United States. The act of kneeling is itself controversial, garnering support from some who claim it is a protected form of free speech in support of a righteous cause, while others claim it is disrespectful to the flag.
Though it remains the most popular professional sports league in the United States, the NFL’s viewership dipped considerably in 2017, due in part to boycott movements driven by the kneeling controversy. Nationally televised games in the current season averaged only 15.1 million viewers, down from 16.6 million last season.
The rest of the list can be viewed HERE.