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According to Wikipedia, Rolling Stone wrote: "But it is truly the voice of Lonnie Mack that sets him apart. [His] songs have a sincerity and intensity that's hard to find anywhere".
Wikipedia says:
R&B radio stations throughout the South played Mack's gospel-inspired version of the soul ballad "Where There's a Will" in 1963; eventually, he was invited to give a live radio interview with a prominent R&B disc jockey in racially polarized Birmingham, Alabama. According to Mack's own account, when he appeared at the radio station, the DJ took one look at him and said, "Baby, you're the wrong color" and canceled the interview on the spot.[52][76]
He recalled that this incident marked a precipitous drop in the airplay time devoted to his vocal recordings on R&B radio stations.[77] Fraternity reacted by delaying release of his deep soul ballad, "Why?" (recorded in 1963), as a single,[78] until 1968,[52] and then only as the "B" side of a re-release of "Memphis".[43] "Why?" received scant notice and never charted, but was eventually recognized as a "lost masterpiece of rock 'n' roll".[79] In 2009, music critic Greil Marcus called "Why?" a "soul ballad so torturous, so classically structured, that it can uncover wounds of your own. Mack's scream at the end has never been matched. God help us if anyone ever tops it".[80][81]
