What greeted me this morning on Yahoo's front page. Talk about Propaganda. I wonder how much the Pharma industry p[aid them to advertise for them?????

Susoni

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There are a few main reasons why people forgo vaccines for their kids or for themselves. But by understanding their reasoning, scientists hope to raise the vaccination rate. (Photo: Getty Images)

Health care providers have been trying for years to get more people to vaccinate their kids — and the results have been mixed.

But a new paper published in the journal Policy Insights From the Behavioral and Brain Sciences argues that vaccination rates will improve once physicians and experts target their approach to a person’s reason for not using vaccines.

The paper breaks nonvaccinators into four categories, based on their reasoning:

Complacence: Complacent people don’t care about immunization and tend to exist where vaccine-preventable diseases aren’t viewed as a threat. As a result, they think they don’t need to vaccinate. Complacent people simply aren’t in the habit of vaccinating and don’t vaccinate as a result.

Convenience: This group finds the vaccination process inconvenient in terms of time, affordability, willingness to pay, and proximity to a place that offers vaccinations. While most people in this group agree that vaccination is important, other personal issues seem more important or urgent.

Confidence: People who are distrustful of vaccines because they have incorrect knowledge about them fall into this camp. This group typically is strongly against vaccination and may be affiliated with the antivaccination movement.

Calculation: This group doesn’t have a strong preexisting attitude toward vaccination and extensively researches the pros and cons of the practice. When they read conflicting information, they may become confused and don’t do anything as a result.

Lead study author Cornelia Betsch, a researcher at Germany’s University of Erfurt, tells Yahoo Health that she hopes the categories will help make a difference in increasing vaccine rates.

“The reasons why people do not vaccinate are not created equal,” she says. “Categorizing … highlights that there are different types and psychological profiles that need different kinds of care.”

For people who have lost their confidence in vaccines, for example, there will be a very different need for intervention compared to those who are generally in favor of vaccination but are buried in everyday routines and practical barriers, she says.