In this global mess known as the interdependent world economy, one thing is certain – fantasy trumps substance. How else to explain what goes on daily in the financial markets, in the corporate board rooms or on the streets where you live. Prosperity is an illusion. Wealth is not the same as an efficient model of affluence creation. Practical economic commerce by definition requires sensible business transactions, meaningful production endeavors and consistent stability in financial marketplace exchanges. There is never a guarantee of success or profit. Notwithstanding, to establish an engine of economic generation, the core principles of trade must be employed. Savvy observers of the marketplace recognize that the fundamentals of business are virtually absent in the transactions that pass for international trade. Even worse, domestic commercial activity suffers from an occupational hazard that pays no compensation. That peril is the lack of viability.