So, Mozilla wants to cut out ads and 'flash' but wants to replace it with their ads :-) Mozilla giveth and Mozilla taketh away..

Sus

Mozilla wants you to trade intrusive ads and algorithms and replace it with their ads and algorithms. The difference is?

The online industry gets to see another update which promises privacy via complete ad blocking and third-party blocking features. The new browser called Brave also promises top speed Internet browsing.

The Brave browser was developed by Brendan Eich, who is known as the creator of JavaScript as well as former CEO and co-founder of Mozilla.

The biggest selling point of the new Brave browser is privacy.

Brave Software is Eich's newest venture and claims that the goal of the project is to keep away "bad" ads from invading user privacy and slow down internet browsing speed. The new offering's plan is to replace these "bad" ads with "clean" ads instead.

"Brave browsers block everything: initial signaling/analytics scripts that start the programmatic advertising 'dirty pipe,' impression-tracking pixels, and ad-click confirmation signals," Eich wrote on Brave's website.

By blocking ad related algorithms and analytics, many tech experts believe that Brave browser's privacy protocols are among the best in the business.

The software claims that by removing all these underlying processes, which are most of the time hidden from the users' browsing experience, web pages can load as much as 60 percent faster. The company added that by simply removing data trackers, web pages can load 20 percent faster.

Eich added in his statement that the Brave browser will insert its own ads that are based on its own tracking algorithm. He added that these so-called "clean" ads are not as intrusive compared to ads from third-party trackers.