From Ebbe in Denmark

Hello Americans of America

This is part IV that also can be read with the other parts on:

http://www.angelfire.com/ct/unionism/wundt.html

and

http://www.angelfire.com/ct/unionism/engmarkp.html

Regards
Ebbe, Denmark
eviginfo@aarhus.mail.telia.com
website: http://www.united-bluff.com

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PART IV

They mention that a few of their references concerns some writings that they have not quite understood.

After this I was just calm.

Now you have to understand that such a reading has been coded or characterized by what they have been coded with themselves. In this way they try the hide what they have in view, and in this way nothing are very clear to unauthorized.

We get in more than one way a review of Hegel, Wundt, Dewey, Thorndike and several other epigones of which Lewin (Gestalt-theory), Wertheimer (field-theory) and Goldstein (Holistic neurophysiology) in the experiments to manage the marketing-function optimally from above in private businesses, non-profit-organizations, state-organizations, political parties, media.

Here they try with help from Bärmark to place Abraham Maslow, eventually to get his pyramid laid down on the side, as they outline in an illustration, and to get the topical (1979) marketing-paradigm moved or widened after their need in this connection to get a more existentialistic way of thinking included.

Existentialism is very short connected to at group of philosophers, most speculative (or speculators if you wish), which maintain that "the existence comes before the essence" (before the thinking).

In relation to marketing: When the real existence is the continuos choice of the individual itself under a total-interpretation, the needs for anything must be interpreted as partly coordinated, and not as Maslow maintains - the authors maintain - in a hierarchy and built as a pyramid.

The world-famous Danish Soeren Kierkegaard is mentioned in a sentence by the way among these leading existentialists, overall leading among the leaders, I have to mention as a matter of form that Kierkegaard points out the paradox:

"Life is lived forwards, but it is only understood backwards, and there has to be chosen under risk. Only if you are so cautious that you construct a system with the ethics in, you manage, because you then get a system, where you have everything, everything else, and have left out the only needfully", Soeren Kierkegaard wrote in the "Phases on the Way of Life".

Especially Jean-Paul Sartre has had the interest of the Marketing-authors in relation to the mentioned Abraham Maslow.

Page 77: "We support the focusing on Maslow, on the individually, on the characteristics and the individuality of the human nature, although we much more than Maslow want to take the development of the personality into an interplay with the factors of the outside world, that means institutions, structures of the society ans. The one thing is not created as a function of the other. The development takes place as a process of reciprocal action. But we agree with Maslow in that view of human being can find its philosophical basis by the existentialists, but in such a way that the inner of the human being (its self) can not be recreated entirely and all the time through the choice of the person himself".

The authors wrote.

Abraham Maslow: "On the way to a psychology of existence", Copenhagen 1976 (in the original from 1962): "There are existential psychologists that accentuate the self-creation of the self too one-sided"..."This is naturally in its extreme form an exaggeration, that is in direct inconsistency with the theory of heredity and the constitutional facts (mine: the ruling) of the psychology. In reality it is just foolish". "This extreme point of view is known to us primary through Sartre (for example in: J.-P. Sartre's: "Existentialism is humanism", Copenhagen 1968, original 1946).

"Maslow's focusing on the interior human being must be seen as a reaction to the clear emphasis of the meaning of the environment of the behaviorists".

"Maslow has - following the authors - chosen to believe on the natural goodness or neutrality, which for Maslow means that the self-actualizing people ought to rule the country", the authors then write at the beginning of page 77. Do not let us wander off into a lot of nonsense.

You see, Maslow belongs to the so-called "Third Power", after the existing till now, and the pure marxistic alternative. The "Third Power", trend or wave, they work in metaphors especially for the mystery.

This is the Internationalism.

According to the pyramid of Maslow the Russian Alexander Solsjenitsyn tells in 'The Gulag Archipelago' that a substantial, edifying conversation or a tracking down, where you make notes all the time, can take place in one of the small, French train compartments with room for six persons - used in The Soviet Union - when twenty people had been squeezed into it. Even if your feet could not reach the floor, and you have not got anything to eat for several days.

But this was at that time, but it can not be a lie. KGB was offered all the income from the sale of the book the Western World, if it found just one error of facts in the book. They have not found any, as far as I know.

Well, we can very well lay down the pyramid, if the gentlemen and the ladies in the sectors of marketing in the so-called free Western World want so.

On page 105 the authors of 'Marketing' write:

"Out of the potential alternatives it has been our intention to emphasize the existentialism as one alternative psychological movement to the "the behaviorism", with the believe on that inspiration can be brought from the existentialism to create an alternative understanding of the human being in the marketing-theory and theory of behavior. One of the authors is working with this problem (Pettersson)" (unquote).

The big jump of the theories of economics and society happens at the transition from the phase, where you can or can not explaine and foresee the behavior of the human being to the managed influence on behavior. The corresponding model of the explanation and forecasting of the human being suites the underlying so-called empirism later on positivism, which model-apparatus uses the model of causal-interpretation that needs the past to explain the presence and the future. The experience, the past and also the cause are not acknowledged, and this is perhaps quite legitimately to maintain, when models show themselves not to apply to the outside world, even if you have made an effort with all possible interpretations, especially those of the language expressed in mathematical symbols.

And it is of special interest, when we for a moment concentrate our thinking a little on just another circle of subjects - which has not been discussed anywhere else:

Environment, ecology, stratosphere, menaces to the globe, effects on heath, influence of individual behavior in this connection and the correlation including the influence of businesses on the surroundings and the commissioner's influence of behavior on the producer. Taken in a random order, which is the custom in this subjects.

In the treatment of these subjects it is fully correct to show "coherence including causality" between this and that. This is often done by using the so-called statistical, quantitative methods.

They use phenomenons that can be described using numbers. I can assure the reader that two of the used methods, Regression and the Chi-test among others have been used many times to obtain the wanted coherence or the wanted causality from the model.
The methods are very fine mathematics, but when you use them, it is very easy to

1. Interpret the problem wrong,

2. To choose a nonsense-coherence or,

3. To select the wrong method,

4. To use the methods wrong,

5. Interpret the results obtained from the model wrong,

6. To make a wrong conclusion on the basis of the results of model and transmit these results to be results of the real world.

Finally you can give the material to an unsuspecting, but "very understanding" journalist at a powerful medium.

As you perhaps might understand, there are several possibilities and especially a lot of impossibilities.

One of these is (read 1. above):

Because two phenomenons appear at the same time, there do not have to light a clear and imperative coherence between them. If for example the number of couples of storks in Denmark in the summertime has increased from 12 to 25 couples in the last two years, this is not a sure indicator of a so-called boom of babies among the Danes. This was just an clearifying example.

On these stratetic subjects, the fear for the unknown, for the distant, for the unchallenged till now, for the unexamined, where refined methods of measuring often effect the observation, very much can be shown and very much can not be refused - on the other hand to prove is something else. There are plenty of current phenomenons, plenty to undertake. And then the career.

It is interesting that the cause very easy can be used here, even though equivalence, unambiguity, functionality, really are serious scientific problems, which often are overlooked, even though these problems are rather determining.

You have to understand: The end justifies the means - especially for many ambiguities ones among the 'The Jesuits of the Time' for the salvation of the world. This was just a little disgression, but not without importance.

A total statement about this theme ought to have a reading of its own.

If the fourth power (after or at the same time as the third power) should not be found exactly around these new so-called "scientific-like causal-shows" I should wonder a great deal. The witchcraft at least can contribute to, what David Icke calls the "Something-Have-To-Be-Done-Effect", which precisely matches Hegel's Thesis-Antithesis-Synthesis planning-model.

It can happen at the same time that essential facts are totally overlooked - the cause can be used, when needed...you know(?)
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End of the PART IV.