Search engines reported an explosion in interest in Janet.
People using Google searched for "Janet Jackson" almost 10 times more the day after the game than they did on Sunday, said the company.
And by Wednesday Jackson broke records on Yahoo, accounting for nearly 20% of all terms searched on the site.
A rather amusing comment can be found on the Pittsburgh Post-Gazette (full article at http://www.post-gazette.com/pg/04034/268673.stm ) where Chuck Finder writes...
And you kids were naive enough to think this was all about football.
Please hand the newspaper to your parents, because for the next several paragraphs, before we get to such cogent sports issues as the spirit of team play and the Patriots' place in history, this essay will delve deep into nipple rings and G-strings and a Super Bowl 38-C Cup that will live in boob-tube infamy.
After all, the scoringest fourth quarter in the game's history was reduced to a day-after afterthought. Most of the buzz yesterday, the postgame talk that left the water cooler boiling, was pure anatomy: Janet Jackson's right breast, Nelly's hand-magnet groin and the rear view of sports' most famous streaker.
This is how you make the rival Lingerie Bowl and the Super Bowl itself inconsequential. You raise the bar on commercials. You invite Nelly, P. Diddy and a Jackson compelled to grab the spotlight from controversial siblings Michael and LaToya. You make it a celebrity affair, with the sideline sideshow of a "Survivor" star who himself prefers nudity, with Aerosmith in astronaut outfits on the one-year anniversary of the most recent space shuttle disaster ... in NASA home Houston, no less.
Don't mouth that claptrap about unintentional and unintended.
Particularly the raw halftime.
The Drudge Report reported that two high-placed CBS officials knew what was coming , or coming off, in the Janet Jackson-Justin Timberlake ditty that had him crooning, "I'll get you naked by the end of this song." The network dutifully exclaimed its disgust and horror and, given the angry calls to its headquarters and affiliates, deepest regret about inadvertently showing too much skin on a pigskin Sunday for some of Decadent America, including the riled Federal Communications Commission chief.
MTV, a Viacom sister to CBS, exclaimed that it knew nothing about the tearaway bustier. Funny, but only four days earlier the network's Web sites quoted her choreographer touting Jackson's appearance, "There are some shocking moments in there, too." Think about it. Jackson and Timberlake used to date, right? They are grinding out a tune that needed no Ciala or Levitra, right? And then he grabs the vicinity of her right breast and rips away -- in what he laughingly called a "wardrobe malfunction" -- to reveal an eight-pointed, silver-sunburst, thumb-long nipple ring that doesn't seem to be everyday wear. Good thing Fox didn't air the game. Otherwise it might've spawned a new series: "When Underwear Unflaps."...
That's what I call marketing from the 'heart'...
Far Sight 3