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Rumor Mill News Reading Room Archive

Basis of "un-huh" campaign

Posted By: Data_Junkie
Date: Monday, 22-May-2000 21:05:36

In Response To: Coke and Pepsi commercials (Mark Seely)

Mark presented an interesting and amusing puzzle. I remember the Pepsi "un-huh" campaign, and word at the time was researchers found that Americans could not remember the product name attached to slogans longer than "un-huh".

So could this research rumor expose the base identifier of Pepsi's catoring to the "little people"? If so, then we should feel condescended to at the very least .

Or was the rumor a wake-up-call from "Pepsi" i.e. Faction2 for Americans to look deeper into public education?

BTW, I drink home brewed tea.

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Articles In This Thread

COLA WARS HEAT UP--SUICIDE THREAT IN CONGRESS
RAYELAN -- Thursday, 18-May-2000 17:33:39
EU RAIDS COKE OFFICE--THE COLA WARS HEAT UP
RAYELAN -- Thursday, 18-May-2000 17:37:55
RMNEWS READERS HAVE OTHER INTERPRETATIONS
RUMOR MILL NEWS -- Friday, 19-May-2000 14:32:37
Coke and Pepsi commercials
Mark Seely -- Saturday, 20-May-2000 00:51:44
Basis of "un-huh" campaign
Data_Junkie -- Monday, 22-May-2000 21:05:36
Re: Coke and Pepsi commercials
vonMonke -- Wednesday, 11-Oct-2000 06:46:39

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AN EXPLANATION OF THE FACTIONS