COMMERCIALISATION OF ...
Came across an illuminating advertisement on the back cover of an American outdoors (as in recreation) magazine that I subscribe to.
The ad photo shows a young American male (YAM) sitting in front of a pile of high-end, cool gear and outdoor toys.
He is sitting cross-legged in a meditation position, well, sort of.
Resting high atop the pile of gear and toys is a four-wheel-drive truck.
Here is the ad copy:
Spence put a new twist on an old philosophy.
To be one *with* everything, he says, you've gotta have one *of* everything.
That's why he also has the new Ford Rancid. So he can seek wisdom on a mountain top.
Take off in hot pursuit of enlightenment.
And connect with Mother Earth.
By looking no further than into THE PLANET'S COOLEST 4-DOOR COMPACT PICKUP.
He says it gives him easy access to inner peace.
Which makes him one happy soul.
RANCID 4-DOOR SUPERCAB (Built Ford Tough)
[emphases in original -- truck model name changed. By me.]
Far as I'm concerned, this ad just goes to show the way in which Buddhism is regarded and practiced by many in America -- that it's just another part of the Great Judeo-Christian Hangover.
And lest anyone forget, the neo Holy Trinity there is:
1) Money 2) Entertainment 3) "Freedom" (refer to 1 & 2 above)
Now I gotta go do some e-commerce.
What's that new sleeping bag I wanted? Backpack?
Should I use my gold or platinum card?
Maybe I better meditate on it . . .
Brad
Source http://www.dharmathecat.com/tidbits.htm#ZENCRAFTERS
Hmmmmmm ...sometimes some things are not meant to be understood until it is time.
Take it easy economica.
- Aladdin
Serving Freedom
and Liberty
